Consumer behavior and related decision making is of interest to both researchers and those who are engaged in crafting an organization’s marketing strategy. A number of theoretical approaches have been adopted in the study of the decision making process. Each of these theoretical approaches draw on differing traditions in the field of psychology. With five approaches emerging, each of these theoretical approaches posits alternate models of man, and emphasizes the need to examine quite different variables.
This research will address the practical approach:
Forces Influencing Consumer Behavior
Complete an Annotated Bibliography assignment using the template provided in the Assignment Instructions folder. This assignment must be used as a springboard in your research for your project. It may also be used to begin to explore ideas or concepts you find interesting within the realm of the topics covered in this course. You must identify a minimum of 10 scholarly journal articles from peer-reviewed journals addressing your topic. All references must be less than 10 years old. Ensure that the document follows proper APA 7 formatting. When using the provided template, delete current material and replace it with your own material. Refer to the Annotated Bibliography grading rubric for additional project insights.
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