Case study discussion (wendy’s) | Marketing homework help

 

  • Please read the case and analyze it by answering these case analysis questions.
  • You may answer each case discussion question in each paragraph and separate different paragraphs for different questions. You don’t have to copy the discussion questions in your answer.
  • Although quantity is not quality, however I do not accept 1-2 sentence answers to each question. Please make a thorough case analysis, post 300 to 500 words’ case analysis (roughly 1.5-3 pages double spaced with12-font), and post it in the text entry format online.

 

Synopsis:

The Wendy’s Company (Wendy’s) is one of America’s most iconic fast food chains. Founded by Dave Thomas in Columbus, Ohio, in 1969, it is currently the third-largest hamburger chain in the United States.

Wendy’s has a strong presence in the United States, but not in foreign markets, despite a long history of international expansion. Wendy’s first foray into global markets occurred in 1976, when the company opened a restaurant in Canada. Since then, Wendy’s has opened restaurants in many foreign countries including Germany, Mexico, New Zealand, Indonesia, Greece, Turkey, Guatemala, and Italy. Wendy’s has at times struggled in the global arena, with failed ventures in Argentina, South Korea, Hong Kong, Russia, and Singapore. While Wendy’s is operating in 32 countries, it has only 637 restaurants operating outside of the United States. 

This case deals with the international expansion plans of a fast food giant. Wendy’s international presence is poor, and growth in domestic markets is difficult to achieve as fast food is no longer growing in the United States. Further, the company faces fierce competition from competitors in both the fast food industry and the fast-casual dinning industry. However, there is high growth potential in a number of international markets. In May 2018, the company’s chief executive officer, Todd A. Penegor, needs to determine which foreign market(s) to target as well as 

 

Case Discussion Questions:

  1. What impact (if any) could Wendy’s prior failures in international markets have on its current expansion effort?
  2. What challenges or issues might Wendy’s face in making a significant expansion into Africa?
  3. Using the marketing mix (i.e., product, price, place, promotion), determine what changes Wendy’s might have to make to its operations if it opens restaurants in the foreign markets highlighted in the case. 
  4. Imagine that Wendy’s will open 1000 restaurants in a foreign market(s). Which foreign market(s) would you suggest it enter, and how many restaurants would you suggest it open in each market?

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more