250-350words content notes for EACH Article. SEE PDF (EXAMPLE) ! *total of two articles
1. Bendle, N. T., & Bagga, C. K. (2016). The metrics that marketers muddle. MIT Sloan Management Review, 57(3), 73-82.
2. Omar Rodríguez-Vilá, Sundar Bharadwaj, Neil A Morgan, and Shubu Mitra. “Is Your Marketing Organization Ready for What’s Next?” Harvard Business Review (2020): 1. Web.
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