Discussion paper: influence of culture on international marketing

1) Format of the Report (All must be SUCCESSFUL EXAMPLES)

– Introduction (50 words)

– Culture Element 1 (300 Words) (1 Paragraph)

o Step 1: Choose 1st Element from the Element of Culture.ppt (Use Language for first)

o Step 2: Research for REAL Companies who are still in the FOREIGN country that adapts to that element that you had selected in Step 1

o Step 3: Find journals = focus on definitions & POSITIVE implication/analysis

o Must include images of successful examples

– Culture Element 2 (300 Words) (1 Paragraph)

o Step 1: Choose 2nd Element from the Element of Culture.ppt

o Step 2: Research for REAL Companies who are still in the FOREIGN country that adapts to that element that you had selected in Step 1

o Step 3: Find journals = focus on definitions & POSITIVE implication/analysis

o Must include images of successful examples

– Culture Element 3 (300 Words) (1 Paragraph)

o Step 1: Choose 3rd Element from the Element of Culture.ppt

o Step 2: Research for REAL Companies who are still in the FOREIGN country that adapts to that element that you had selected in Step 1

o Step 3: Find journals = focus on definitions & POSITIVE implication/analysis

o Must include images of successful examples

– Conclusion (50 words)

2) Total of 1000 words (+- 10% cannot be more than this)

3) Use UK English

4) Referencing format use Curtin Chicago 17th B refer to Chicago_17th_B.pdf

5) Have clear in-text citation (not in number format)

6) Journal best is from Reference Journal.png

7) Journal must be from year 2010 onwards

8) Cannot use “US”, “I”, “WE”, “YOU”, “ME”

9) At least minimum of 5 journals

a. 2 of the journals have to include ADAPTION & ACCULTURATION

10) Urkund score cannot be more than 10%

11) Take note of language use

12) Do not give me another format apart from the one given above

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550 words
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  • 12 pt Arial/Times New Roman
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