David, Fred R. & David, Forest R. (2017). Strategic Management: A competitive advantage approach, 16th. Pearson
Chapter 5 “Strategies in Action”
Chapter 6 “Strategy Analysis and Choice.”
Go to the end of Chapter 5 and do Exercise 5C “What Strategies Should Hershey Pursue in 2017 (2018)?” Steps 1 and 2 (minimum 300-word assignment). (When accessing Hershey’s website, you’ll have to click on “News Center,” instead of Newsroom.)
Then go to the end of Chapter 6 and do Exercise 6A “Perform a SWOT Analysis for Hershey Company” as an individual, 300-word (minimum) assignment.
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