1- Define marketing and discuss how it is more than just “telling and selling.” Answer the claim that marketing “makes people buy things they don’t really need.
2- Discuss the trends impacting marketing and the implications of these trends on how marketers deliver value to customers.
3- Explain why is it important for all departments of an organization–marketing, accounting, finance, operations, management, human resources, and so on–to “think customer.” Why is it important that even people who are not in marketing understand it.
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