Online Exam 2
Intellectual property is protected by all EXCEPT:
__________ increasingly allows targeting segments of one – developing a personalized offer in a profitable manner.
The __________ environment considers factors such as population demographics, income distribution between different sectors of society, social mobility of people and differing attitudes to work and leisure.
political and legal
__________ coalitions are those set up among firms with complementary business activities.
Personality type and personal interests are related to __________ segmentation.
External analysis results in the identification of __________ factors that impact the competitive position and profitability of all organizations within an industry.
Identifying external strategic factors includes all EXCEPT:
identifying likely emerging trends.
assessing the probability of trends actually occurring.
attempting to identify the impact of each trend on the corporation being examined.
determining an approach to addressing each of the trends.
EBay has created strong barriers to entry for potential competitors through:
the large customer base it has created over the past few years.
strong intellectual property protection.
information and communication technologies (ICT).
The __________ environment relates to issues on different organizational levels. At country and industry levels, it includes issues such as taxation, monopoly legislation, and environmental laws.
political and legal
The __________ organizes an industry into strategic groups and types, summarizing the industry according to all significant factors.
five basic forces
The attractiveness of market segments can be analyzed through:
full market scanning.
the five forces framework.
The use of __________ contributes to reducing the extent of capital that was traditionally required to enter into an industry. An example is cloud computing.
Internet accessibility tools
customer relationship management (CRM)
information and communication technologies (ICT)
An important dimension of the __________ environment that impacts the development and use of the Internet is online usage patterns.
political and legal
The e-business __________ provides an overview of the different participants in electronic business.
market segmentation matrix
target market matrix
environmental scanning grid
The application of Porter’s model can suggest to the business analyst the likely:
profitability of the product.
bargaining power of the firm.
rivalry within the industry.
Companies can choose from five main possibilities to target market segments. Which of the following is NOT one of the possibilities?
A(n) __________ involves identifying external environmental variables and identifying external strategic factors.
Age, gender, income, and lifestyle are related to __________ segmentation.
__________ can be a valuable option to increase revenues, since it limits customer acquisition costs.
The bargaining power of __________ is high when there is a high degree of market transparency.
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