Marketing research and promotion | Government homework help

Marketing Research and the Promotion of Customer Loyalty

 

Marketing research is a valuable resource that guides organizations’ decision making. As noted in the Learning Resources, research is used to help organizations identify consumers’ needs and concerns and then develop marketing strategies to address them.

For this Application Assignment, you will evaluate elements of marketing research related to a particular scenario. Also in this Application, you will consider the difference between customer satisfaction and customer loyalty and examine approaches to promote customer retention.

 

Prepare for this Application as follows:

 

For Section One: Marketing Research

Review the instructions for Chapter 6 Problem 6 on page 228 of Essentials of Health Care Marketing. In addition to considering how you will answer this problem, think about the marketing-research process. What elements of the marketing-research process described in Chapter 5 of the text would you recommend the organization apply in this scenario?

 

For Section Two: Customer Loyalty

Consider the following statement: “Although it is obvious that dissatisfied customers will certainly switch, it has been found that even satisfied customers will switch providers or suppliers. Satisfaction in and of itself is not sufficient” (Berkowitz, 2011, p. 236). With this in mind, think about the following questions:

 

Why are customer satisfaction surveys important for health care organizations?

 

What is the difference between customer satisfaction and customer loyalty?

 

How would you assess customer loyalty?

 

Why would this distinction be important for a health care organization as it considers its financial investments in marketing strategies? What implications does this have in terms of attracting new customers versus retaining customers?

 

What is the purpose of organizational branding?

Then write a 2- to 3-page paper that addresses the following: 

Section One: Marketing Research

Answer the questions for Chapter 6 Problem 6 on page 228 of Essentials of Health Care Marketing. In addition, explain the types of additional marketing research you would recommend the organization conduct given this scenario.

Section Two: Customer Loyalty

 Analyze the distinction between customer satisfaction and customer loyalty. Also evaluate the significance of organizational branding and other aspects of marketing described in this week’s Learning Resources. Explain how they relate to customer loyalty.

 

 

 

 

 

 

 

Pg 228 Chapter 6 Question 6

A new group of primary care physicians has decided to locate in a suburb of Washington, D. C.  After conducting some primary market research on the area, the group’s research firm has characterized the community as comprising boomers Gen-Xers, and a significant number of N-Gen white collar workers, all employed by high tech and consulting firms located in the outer belt that surrounds Washington, D.C. What are the implications of this market profile with regards to:

a.       How the office setting might be configured?

b.      How office scheduling and hours should be constructed?

Several of the group’s older partners have announced their intentions to retire At a recent meeting the group has decided it wants to bring in 5 new partners over the next 12 to 20 months.  The group hopes it can attract younger primary care physicians who are no more than 3 to 5 years out of training. In this way the group believes the group can continue to stay viable and grow, suggest a recruiting plan to attract this cohort of physicians.

 

Customer Loyalty Pyramid

7. Loyalty

6. Repeat Purchase

5. Satisfaction

4. Trail

3. Evaluation

2. Interest

1. Awareness

From Bottom to Top.

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more