Section-1 500 APA format/ market management
Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.
Also, provide a graduate-level response to each of the following questions:
Section- 2 500 APA format/ market management
Chapter 14 – Customer Satisfaction and Customer Relationships
Chapter 15 – Marketing Research Tools
Section-3 , 500 APA format / market management
This activity/assignment will help students understand customer evaluations, perceptions of quality and customer satisfaction.
Activity I: Discuss how core factors, cues to quality, and interpersonal factors of a product influence your buying decisions. Explain with supporting examples.
This activity/assignment will help students understand surveys for assessing customer satisfaction
Activity II: Create a short customer satisfaction surveys for the B2B and B2C customers of a company selling laptops or similar products. How do these surveys differ from each other?
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