Home » Unit 6 assignment: integrated marketing presentation sm

Unit 6 assignment: integrated marketing presentation sm

The Board of Directors at Post University has asked you to develop and present an integrated marketing communication (IMC) advertising program for your major program at Post University. The presentation will be used to educate the marketing and sales team at Post on how best to promote the Post university brand.


Develop a professional PowerPoint presentation (approximately 10 content slides plus title and reference slides) which includes the following:

  1. Atitleslide.
  2. Introduction(1slide).
  3. Theadvertisingobjectivesincludingtargetmarketandpositioningstrategies(2
  4. Theadvertisingbudget.Chooseoneofthefollowingbudgetmethodswitha
    rationale of why you chose that method: affordable method, percentage of sales
    method, competitive parity method or object and task method (2 slides).
  5. Develop the advertising strategy which consists of:
    a) crafting a brand promise stating the value or experience the customers can expect from the company.
    b) creating the advertising message to reach your target audience.
    c) selectingadvertisingmedia,youwillusetoconveyyourbrandpromise
    and advertising message (3 slides).
  6. EvaluatehowyouwoulduseGoogletrendstoevaluatetheeffectivenessofyour
    advertising strategy (2 slides).
  7. Conclusionandreferences.


  1. Youmustincludeatleast3referencestosupportyourwork.
  2. Keepyourslidestotalkingpoints.Putthebulkofthecontentinthenotessection
    of PPT.

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more