8-4. Search Facebook for Sedona, Arizona. Examine a variety
of Sedona-area pages that you find. Using the knowl-
edge of this chapter and your personal social media
experience, evaluate these pages and list several posi-
tive and negative features of each. Make suggestions on
ways that they could be improved.
8-5. Repeat question 8-4 for another social media provider.
As of this writing, possibilities are Twitter, LinkedIn, and Pinterest, but choose another social media provider if
8-6. The purpose of a Chamber of Commerce is to foster a
healthy business climate for all of the businesses in the
community. Given that purpose, your answers to ques-
tions 8-4 and 8-5, and the knowledge of this chapter,
develop a set of 7 to 10 guidelines for local businesses to
consider when developing their social media presence.
8-7. Sedona has quite a number of potentially conflict-
ing community groups. Explain three ways that the
Chamber of Commerce can use social media to help
manage conflict so as to maintain a healthy business
8-8. Examine Figure 8-6 and state how the focus of each of the
primary value chain activities pertains to the Chamber of
Commerce. If one does not pertain, explain why. In your
answer, be clear about who the Chamber’s customers are.
8-9. Given your answer to question 8-8 and considering your
responsibility to manage the Chamber’s social media
presences, state how each applicable row of Figure 8-6
guides the social media sites you will create.
8-10. Using your answers to these questions, write a job de-
scription for yourself.
8-11. Write a two-paragraph summary of this exercise that you
could use to demonstrate your knowledge of the role of
social media in commerce in a future job interview.
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