Executive summary: an overview that communicates what was done, why it was done, what was found, and what the implications are for the organisation under analysis (~150 words)
Introduction: an outline of the project, including; the problem under investigation, the aims of the project (or set of research questions) (~400 words)
Literature review: A literature review (extending the work done in the group proposal), which unpacks concepts and research that has examined the problem in the past, thereby connecting your project to a lineage of innovation* (700 words)
Research design: Outlines and justifies a) the processes taken to collect and analyse data (design and phases), b) the sample used in the data collection, c) the analysis steps/framework used, d) the reliability of the approach and any limitations, and e) ethical considerations concerning the research (550 words)
Findings: presents analysed data (qualitative, quantitative or mixed) and an interpretation of the analysis which explains its significance (850 words)
Implications: A discussion of the key findings in relations to the literature, used as a platform for providing 2-3 evidence-based recommendations detailing what the organisation can practically do to enhance its position (750words)
Conclusion: a brief conclusion that synthesises the main outcomes of the research and their significance. (100 words)
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