Home » Case study 1 – carnival

Case study 1 – carnival



Ferrell & Gresham (1985), “A Contingency Framework for Understanding Ethical Decision Making in Marketing,” Journal of Marketing, Vol. 49 (Summer), pp. 87-96.

“Just Try and Social Distance This,” Bloomberg Businessweek, April 20, 2020, p.40-45. 

Refer for your syllabus for requirements and submission deadline.

Case Questions:

  1. Identify and discuss the sustainability dilemma faced by the CEO of Carnival Arnold Donald.
  2. Identify and discuss the ethical dilemma faced by the CEO of Carnival Arnold Donald. Apply and discuss Kelley’s situation following Ferrell & Gresham’s Contingency Framework focusing on the 3 variables impacting ethical decision making.
  3. Stakeholders are directly or indirectly affected by an organization’s actions.  Provide 3 specific stakeholders affected by ethical situation and briefly explain the effect(s).
  4. Discuss the challenges in addressing the ethical dilemma faced by Donald by identifying at least 2 key issues and their subsequent implications/ramifications. 
  5. If you were Donald, how would you have responded to the ethical dilemma? 
  6. If you were part of Carnival’s top management, how would you implement a solution to respond to the ethical dilemma?


Each student will be required to submit a 2-page (page restriction will be strictly observed) single-spaced type-written case analysis (TEXT only, not including references or title page). Use 12 pt font in your submission.

The Q&A (Question & Answer) format is required in organizing your analysis/submission. Those who do not follow the Q&A format will be penalized (0 pts. for ‘Organization’ – see rubric below). Text written after the 2nd page will not be read nor graded. References should be included in a separate page, if utilized. To guide you in your case analysis, be sure to read the appropriate chapters and/or assigned readings. The discussion questions (for posting purposes) will also help you frame your analysis. Each case study is worth 15 points.

Cases will be evaluated base on the following:
(1) Use of research facts to validate your recommendations/suggestions – 6 points
(2) Integration of previous and/or current chapters’ concepts into the analysis. – 6 points

(3) Organization of analysis contents – 3 points

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more