Course Objective:
Demonstrate how to generate business opportunities by applying screening analysis to assess the window of opportunity.

Prompt:
All opportunities start with an idea. We find the ideas that most often lead to successful businesses have two key characteristics. First, they are something that the entrepreneur is truly passionate about. Second, the idea is a strong opportunity as measured on the opportunity checklist. To be sure of having a strong opportunity, entrepreneurs need a deep understanding of their customers. Better opportunities will have lots of customers currently (market size) with the potential for even more customers in the future (market is growing). Furthermore, these customers will buy the product frequently and pay a premium price for it (strong margins). Thus, entrepreneurs need to be students of the marketplace.

Address the following questions:

1. What trends do you see converging now, and how do these shape customer demand today and into the future?
2. Of these trends, which would you invest in or be part of as an entrepreneur and why?

Instructions:

• Write an APA 7th formatted paper of 700-1,050 words, typewritten in double-spaced format ( Times New Roman styles), page margins Top, Bottom, Left Side and Right Side = 1 inch, with reasonable accommodation being made for special situations and online submission variances. Use template provided per Week 1.
• In your response, make certain that you include at least two credible outside references from search engines or scholarly sources from the APUS Online Library.
• Turnitin is required and your paper will be automatically submitted into the Turnitin system.