CASE STUDY 2

BASMA Company for dairy products, advanced natural juices and natural products of their owned farms. The company do not use fertilizers or pesticides.. The price of products offered twice the price of other companies in the market. 

(Draw a Table) and: 

1. Chose the brand name for the company’s products.2. Select company’s target markets whether by consumers orindustrial buyers.3. Draw the Core Business Process of this company .

         A.How they can do market-sensing process? 

B. What is the New-offering realization process?

C.How they can do Customer acquisition process?

D. How they can Keep their customers?

4 What are the main Characteristics of Core Competencies of this company? Select the Value proposition and a USB unique selling preposition can be uesd in Saudi Arabia5 What is the impact of environmental changes saudi society to the applicability of this situation on saudi market? 6 Choose ONE of the target markets and write full segments’ description (Social class, place and time, income and education..etc.) of prspective consumers of these products.7 What are the most important drives of domestic sectors clints in buying company products.8 Assess growth opportunities of this company. 9 What are the main Characteristics of Core Competencies of this company?