Home » Marketing plan – control and exhibits

Marketing plan – control and exhibits

 

Write a minimum of 2 pages for the Control and Exhibits portions for your Marketing Plan to address the situation in the case study. See attached Case Study.

For Control:

1. Adequate Goal Progress – Explain how you will track progress toward the specific measurable goals you established. No generic discussion allowed! For example, if you want to attract more of your target market, establish specific numbers you want to see by certain dates. A marketer cannot wait for the end of a marketing campaign to judge whether it has been successful.

2. Performance Gap Management – Identify specific areas where the organization’s performance is not what you want it to be. Be specific! Explain how you will monitor these areas to ensure that the Marketing Plan is creating the desired results.

3. Environmental Analysis – The Opportunities and Threats are a description of the external factors that can affect the success of the Marketing Plan. Opportunities should not be a list of the actions you can take, but an identification of the relevant external factors that can contribute to your success. An example would be a growing population. Threats are external factors that can hinder your success, such as the competition.

For Exhibits:

The Exhibits are visual representations of relevant data. They are not text descriptions. You can use charts, graphs, tables, or other visual items.

1. Market Data – create several visuals that communicate relevant data about the market. Examples include the total population, the target market, etc.

2. Value Analysis – Show what has value to a specific group, such as the doctors to be recruited or the target patients. Be specific about the greatest value from their perspective.

3. Marketing Mix – use a graphic to show what your specific marketing mix will be, and who it will be targeted at.

4. Organizing the exhibits – provide enough of an explanation of each exhibit that a top manager would understand its relevance to the marketing plan. Do not just throw a bunch of graphics into the plan. You do not need to cover all of the items listed.

Cite at least 3 reputable references in APA format to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).

Format your assignment according to APA guidelines

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more