One of the most common forms of communication in the world of work is the Memorandum (aka Memo). The memo is a direct, issue-oriented, problem-solving tool to convey information and analysis. You will receive and write many memos in your careers from start to finish.
For this course, Strategic Management, your role in writing these memos is to assume to position and responsibility of an expert management consulted who has been contracted by senior management to evaluate the strategy and related strategic issues presented in each case. Thus, your audience is a CEO, or “Senior Management.”
There are five (6) elements that need to be covered in your memo: (1) define current strategy;
(2) delineate competitive advantage;
(3) perform SWOT analysis;
(4) define strategic issues and challenges; (5) present alternative choices for action;
(6) make a recommendation for one particular decision and why (the rationale) you have chosen it.
NOTE: Standard memos are divided into segments to organize the information and to help achieve the writer’s purpose.
Attn: attached is the case study to be used.
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