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Assignment on a business game project


Assignment B (60% of module mark)

Each student will submit an individual report (word limit 5,000 words). This report will consist of the following sections laid out EXACTLY as follows:

1. Front page, with your name, ID, Seminar Group number, Team number and word count.

2. Contents (with page numbers)

3. Introduction: A brief (maximum 50 words) statement of the business objectives (from Assignment A) and a brief (maximum 100 words) summary of the company performance during the game and how far you succeeded in meeting the business objectives; a table showing total sales, total unsold stock, shareholder funds, closing bank balance and outstanding loan at the end of each of the four rounds. These figures should be in £m, to the nearest £1 million.

4. Company Performance: A clear analysis and explanation (2000 words) of what happened during the game supported by graphs/tables of key financial and non-financial data for the company. [45%] 


Guidance: It is   important to show that you now   fully understand what happened during the game – even if you didn’t   understand during the game. To so do, you MUST start with the Round 1   forecast of key performance measures (KPMs), compare the Round 1 results with   the forecast, explain the differences in detail, and the key issues that   arose. Go on to explain the rationale   for the Round 2 decisions, what these were, then present the Round 2   forecast. Follow this approach for all   four rounds. You should then comment   on the trends in KPMs over the game. The KPMs should include as a minimum production, sales,   gross margin, unsold stock, post-tax profit, net cash position and market   share. It is suggested that you   discuss suitable KPMs with the tutors for each of the four functional   areas. Effective comparisons with   competitors (where possible) will earn additional marks.

5. Learning: A critical reflection (2000 words) on how the team used the financial, marketing, operations and human resources management material taught during the semester to make responsible business decisions affecting at least one stakeholder group internal to the organisation and at least one stakeholder group external to the organisation. [45%]


Guidance: For each   of the decisions, explain how you made the decisions during the   game. Looking back, discuss how you   could have made better decisions by making better use of the material taught   during the semester, particularly how the functions integrate and how the   decisions act in the best interest of the individuals, groups or   organisations affected.

Include   citations within the text to refer to relevant readings covered in class.

6. Conclusion: An evaluation (150 words) of the extent to which your organisation met the key strategic objectives set out in part 3 above, with an indication for the reasons these objectives were fully met, partially met or not met at all.

7. Team Performance: A critical evaluation (700 words) of the performance of the team and a personal reflection on your role in the team [10%].



Guidance: Discuss, for example, the organisation of the   team, the effectiveness of the decision-making process, and the roles played   by individuals including leadership. How effective was your contribution to the   team? What did you learn from the game   about effective teamwork and decision making? Reflect on your experience in working in a culturally diverse   team. What would you do differently if   you played the game again? It is   important to go beyond simply “telling a story” and to make use of relevant   material the Leadership and Management Development module. Make use of the meeting logs that you kept   during the game. Do not talk about the   specific areas of contribution, e.g. how you made financial or marketing   decisions, but how you developed as a team member and how you would approach   a similar exercise differently should such an opportunity arise.

8. References: Remember that all sources cited in the assignment should appear in the reference list.

9. Appendices (not more than 6 pages). These should be used for supporting data and can include tables and graphs. However, Section 4 should include graphs of key data to support the explanation of performance. Key graphs and tables should appear in the body of your work.

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