During this course we will review the key concepts to successfully develop a marketing plan.  You will apply these concepts to a program, product or service of a company of your choosing. (See acceptable company list).  You will use the same company and product and service for all milestone papers.  Once your professor has approved your product/service and company, describe the following in paragraph form:

· Provide an overall summary of the company and the product/service offerings.

· What is the product or service you will redefine or introduce as new? 

· Why is it a good time for the company to explore this opportunity now?   

· What are the short term and long-term goals?

· Does this product or service support the company Mission, Vision and Core Values.  (Yes/No and why?  Be sure to include the company mission and vision statements in your response).

· What are the risks/benefits of introducing this product/service? 

Your initial response to the discussion question should be 250-300 words. You must have at least one course (our text) and one non-course scholarly/peer reviewed source in your initial posting.  Sources require in-text citations and must be incorporated into the body of the post in addition to a full APA citation at the end of the post.