Different audiences require different communication styles and media. In this assignment, you will communicate the same information to different audiences in different formats.
You have been coordinating with the benefits team to modify the current employee benefits package to support your long-term employee engagement and retention strategy.
After a lot of research and communication with different providers, the benefits team has sent you the following memo regarding the change. As part of the team spearheading the benefits change process, you are tasked with communicating details of the new package to the affected audiences.
From: Benefits Department
To: Director, Strategic Planning
RE: Change in Benefits
Overview: The company has had the same benefits provider for ten years and we have reached the end of the contract. As premiums and the cost to the company have increased every year, benefits have remained the same and even decreased in some areas. Additionally, employees have been sharing concerns regarding the cost, co-pays, coverage, and options of the current provider. Therefore, in order to conduct due diligence, the benefits team began reviewing other providers last year. Based on the feedback of employees and needs of the company, the following criteria were considered in the search:
After reviewing the different plans offered and extensive consultation with other stakeholders, the benefits team has selected a new program. Compared to the current program, employees will experience the following enhancements in the new program:
Although these were part of the search criteria, the new program does not include:
Benefits to the company include:
The new benefits plan will go into effect on January 1 of the new fiscal year and will be rolled out during the open-enrollment period of the current year.
Please contact the benefits department if you have any questions.
Using the information in the memo above, create the following pieces of communication. Remember to tailor the information to be appropriate for the target audience.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
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